Mercedes-Benz (Germany) : The Most Valuable Brand On The Continent


( With a valuation of US$60.7 billion, Mercedes-Benz is yet again the most valuable brand in Europe, followed very closely by Deutsche Telekom, at US$60.1 billion.

Mercedes-Benz AG is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans with over 173,000 employees worldwide. Ola Källenius is Chairman of the Board of Management of Mercedes-Benz AG. The company focuses on the development, production and sales of passenger cars, vans and services.

Furthermore, the company aspires to be leading in the fields of connectivity, automated driving and alternative drives with its forward-looking innovations. In addition to Mercedes-Benz, the world's most valuable luxury automotive brand, Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ and Mercedes me.

In 2020 it sold nearly 2.8 million vehicles. In its two business divisions, Mercedes-Benz AG is continually expanding its worldwide production network with over 40 production sites on four continents, while aligning itself to meet the requirements of electric mobility. At the same time, the company is developing its global battery production network on three continents. Sustainable actions play a decisive role in both business divisions.

Claire Huynh (Collect) - WCSA