[Wcsa - Wowtimes - Almanac Events & Achievements 2023] Milestones that created the reputation of the Tommy Hilfiger fashion brand during 38 years of development (1985)

28-11-2023

(wcsa) Tommy Hilfiger B.V., formerly known as Tommy Hilfiger Corporation and Tommy Hilfiger Inc., is an American clothing brand, manufacturing apparel, footwear, accessories, fragrances and home furnishings. The company was founded in 1985, and the brand's merchandise is sold in department stores and over 2000 free-standing retail stores in 100 countries.

The company’s milestones: 

1985: The brand is launched by Tommy Hilfiger. With the backing of businessman Mohan Murjani, who offers the funds and factory to support the designer’s ambitious, Hilfiger introduces his first signature collection, modernising classic preppy styles such as button-down shirts and classic chinos.

 

The founder of Tommy Hilfiger

1995: The iconic Tommy logo, instantly recognisable for its red, white and blue block-coloured flag, is worn prominently in the hip-hops scene, making its mark on the red carpet and at awards shows throughout the decade. 

1996: Tommy Hilfiger Inc. began distributing women's clothing as well.

1998: Tommy Hilfiger branches out across the pond and opens his first London store.

2002: Tommy Hilfiger wins International Designer of the Year at the GQ Awards.

 

 

2004: True Star fragrance launches with pop superstar Beyoncé as the face of the brand campaign.

2008: The Tommy Hilfiger denim collection launches, inspired by the New York rock ‘n’ roll scene of the ‘70s, working with Marky Ramone of The Ramones.

2010s: Tapping into the rise in popularity for fashion-forward clothing for children, Tommy Hilfiger launches a collection that takes the classic spirit of the Hilfiger brand, shrunk down for girls and boys.

 

 

2015: Tommy Hilfiger debuted a digital sales showroom at its New York City headquarters.

2018: Hilfiger signs a multi-year contract to design the uniform for the Mercedes Benz German F1 team.

2021: Tommy Hilfiger released their first genderless collection in collaboration with Indya Moore.

2023: Tommy Hilfiger uses AR tech in three key stores for Tommy Hilfiger x Shawn Mendes collection launch.

 

 

According to childrensalon.com; en.wikipedia.org; fashionnetwork.com. Source of photos: internet 


Bee (Collect) - Source of photos : internet