[WCSA – Wowtimes - Almanac Events & Achievements 2023] Milestones in 188 years of development of Staedtler Mars, a famous German stationery brand (1835)

30-12-2023

(wcsa.world) The company is well-known for its high-quality pencils, pens, erasers, and other stationery products.

Staedtler Mars GmbH & Co. KG is a German manufacturing company that specializes in producing writing, drawing, and art supplies. Staedtler has over 26 global subsidiaries and nine manufacturing facilities. Almost two-thirds of the production takes place in the four production facilities in Nuremberg, Germany, though some of its products are made in Japan.

 

 

The "Mars" brand is often associated with Staedtler's premium and professional-grade products. Over the years, Staedtler has established itself as a reputable and reliable brand in the field of stationery, catering to the needs of artists, designers, students, and professionals. They are particularly recognized for their engineering and technical drawing instruments.

(Wowtimes) Staedtler’s History and Achievements

  • 1835: The company was founded by Johann Sebastian Staedtler as a pencil factory
  • 1866: The company had 54 employees and produced 15,000 gross (2,160,000 pencils) per year.
  • 1900: Staedtler registered the Mars brand (which represented the Ancient Roman god of war), using the name for some lines of products.
  • 1901: the Noris brand was released by the company
  • 1922: A United States subsidiary (located in New York) was established
  • 1923: A Japanese subsidiary was established
  • 1937: The company name was changed to Mars Pencil and Fountain Pen Factory and the product range was expanded to include mechanical writing instruments.
  • 1949: The company began the production of ballpoint pens, which started to be widely used instead of fountain pens
  • 1950: Propelling pencils (or mechanical pencils) began to be manufactured
  • 1954: The "Lumocolor" brand was registered. This brand was used to design the wide range of Staedtler markers.
  • 1962: the company began producing technical pens.
  • 1967: The Italian subsidiary, in Milan, was established.
  • 1980s: The company continues to innovate and diversify, developing new products like erasable highlighters, gel pens, and calligraphy sets.
  • 1997: STAEDTLER Foundation was established to supports scientific research at German universities and cultural projects in the metropolitan region Nuremberg.
  • 2010: Fimo (modelling clay products), Mali, Aquasoft and further brands were marketed under the Staedtler name.
  • 2011: Staedtler received the Red Dot Award for Triplus 426 Ballpoint Pens.
  • 2023: the brand has a presence in over 150 countries.

According to the Internet

 

Brian (collect) - (World Creativity Science Academy)

Tags: Staedtler