[WCSA – Wowtimes - Almanac Events & Achievements 2023] Milestones during 50 years development of Lotto Sport Italia, famous Italian sportswear brand (1973)


(wcsa.world) Lotto is a well-respected sportswear brand with a long and rich history. The company has been at the forefront of innovation in the sportswear industry, and it continues to be a leading brand today.

Lotto Sport Italia is an Italian sports equipment manufacturer based in Trevignano, near Treviso. The company manufactures and commercializes sporting and casual clothing and footwear (including sneakers, and football boots). Its clothing line includes T-shirts, jackets, shorts, and leggings and goalkeeper gloves.



Sponsorships are an important part of Lotto's business. In addition to its latest agreement with USPTA and its technical partnerships with the ATP, WTA Tour and Wimbledon, Lotto is visible at all Grand Slam tournaments and championship series and has been a part of the Italian Open for more than 30 years. More than 120 professional players now wear the "double diamond" logo, including the No. 1-ranked women's doubles team of Virginia Ruano Pascual and Paola Suárez.



Lotto distributes its products in over 110 different countries through independent sports article stores, specialized chain-stores and large stores with specialized sports departments. Special emphasis is placed on monobrand stores (flagship stores, street stores, factory outlets) as well as corners and shop-in-shops.

(Wowtimes) Lotto Sport Italia’s History and Achievements

  • 1973: Lotto made its debut as a sports footwear manufacturer. The company begins to produce tennis shoes, followed by models for basketball, volleyball, athletics, and football.
  • 1978: Lotto signed its first major sponsorship deal with the Italian national tennis team.
  • 1980: Lotto launched its first football boot model, the "Lotto Challenge."
  • 1982: Lotto sponsored the Italian national football team at the FIFA World Cup in Spain.
  • 2000: Lotto expanded its product range to include apparel, accessories, and sports equipment.
  • 2002: Lotto sponsored Rafael Nadal, a top-ranked tennis player.
  • 2010: Lotto launched the "Lotto Leggenda" football boot, a revolutionary new boot that features a number of innovative features.
  • 2022: Lotto continued to be a leading sportswear brand. The company sponsored the Italian national football team and a number of other top teams and athletes.


According to Wikipedia

Brian (collect) - (World Creativity Science Academy)