[Wcsa - Wowtimes - Almanac Events & Achievements 2023] Imprints of the Lee jeans brand in the hearts of fans over the course of 134 years of development (1889)

27-11-2023

(wcsa.world) Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by Kontoor Brands, a spin-off of VF Corporation's Jeanswear Division. Since 2019 its headquarters has been in Greensboro, North Carolina, relocated from Merriam, Kansas.

The company states that it is an international retailer and manufacturer of casual wear and work wear and that it has more than 400 employees in the United States. In Australasia, the brand has been owned by Pacific Brands since 2007, after it was acquired from Yakka.

(WOWTIMES) The company’s milestones:

1889: Henry David Lee and four business partners established The H.D. Lee Mercantile Company in Kansas. They sourced groceries and other staples from around the world and packaged them for distribution to dry good and grocery stores under the Lee brand.

 

 

1912: The H.D. Lee Mercantile Company opened its first garment factory in Salina, Kansas, to produce overalls and work jackets.

1913: Lee created the first one-piece coverall: the iconic Union-Alls are designed to protect clothing both below and above the waist.

1922: The Buddy Lee doll was introduced to promote Lee overalls.

1925: Lee developed the strongest and bluest denim in the market for durable work and western wear.

1940: During World War II, Lee supported the war effort, manufacturing shirts, pants and flight suits for the United States military.

1947: Lady Lee Riders were introduced to the market.

 

 

1958: Lee offered a new slim and trim, authentic western cut with a "dressed up" feel.

1972: Lee debuted the "Leesure" suit.

1982: Lee's new tagline "The Brand That Fits" was launched.

1996: Consumers could now purchase their favorite jeans on Lee.com.

2016: Lee began promoting its stretch fabrication in men's denim.

2017: Capitalizing on the heritage brand trend, Lee introduces a specialty denim collection inspired from our archives yet made with modern styling.

 

 

2019: After over 130 years in its founding state, Lee headquarters moved from Kansas to North Carolina.

2022: Lee Jeans is expanding its product offering into footwear for the first time with a new collection of casual shoes and sneakers for men, women and children.

According to lee.com; en.wikipedia. Source of photos: internet 


Bee (Collect) - Source of photos : internet