WCSA - Daily Highlights – October 16, 2019 - Apple now sells a smart bike helmet with an LED turn signal

16-10-2019

(Wcsa.world) Apple started selling Lumos Matrix helmets in its stores and online Wednesday. They come in two colors — white and black — and retail for $249.95.

The Lumos Matrix reimagines the function of helmets for today’s electric scooter and bike riders, co-founder and CEO Eu-wen Ding says.

“Design is really about solving human problems, but no one is really looking at [the commuters’] problems,” Ding says. “What the traditional guys are trying to solve is, ‘How can we make this super lightweight? How can we make this super aerodynamic?' We are asking different questions: ‘How can we make a helmet that has a lot of lights, that can be seen from far away, and that drivers can recognize?’”

In addition to a bright front light, the helmet has a 7x11 dot-matrix, animated LED panel on its rear to signal turns and brakes to drivers — an upgrade from the static display of Lumo's previous helmets. It also has a new sleek, streamlined design.

Bikers can activate the lights with a simple touchpad that can be attached to their bike handlebars or an Apple Watch app that automatically detects hand signals. A mobile app allows users to adjust the lights’ brightness and flash frequency; it even offers users a new option to customize the animation displayed on the rear panel.

According to sea.mashable


Xiang Yun (Editor) - World Creativity Science Academy - WCSA