Top 50 largest publishers in the world (P.37) - Somos Educação S.A. (Brazil): Brazil's largest K-12 publishing group

25-02-2021

(WorldKings.org) Somos Educação S.A., known as Abril Educação until June 2015, is the largest K-12 group in Brazil and has a broad portfolio of integrated educational solutions (products and services) that includes textbooks, learning systems, language courses and technology platforms, and it also operates proprietary schools and preparatory courses.

Its publishing divisions are Editora Saraiva, Ática and Scipione. Currently, Somos Educação reaches approximately 40 million students throughout Brazil with products and services.

On June 18, 2015, the company announced the purchase of Saraiva’s publishing and educational divisions. The transaction’s value was 725 million BRL. The deal was approved by the Brazilian anti-trust authorities in October and the Saraiva publishing operations were fully merged into Somos Educação at the end of 2015.

 

 

In 2016, one of Somos Educação’s main focuses was the integration process after Saraiva Educação’s acquisition, which was concluded in December 2015. Lots of efforts were made to combine the publishing and commercial teams and to create a single portfolio, with clear market segmentation and efficiency priority. The company’s logistics network was rationalized by combining six distribution centers into one.

Somos Educação’s first participation after the acquisition of Saraiva in the National Textbook Program (PNLD 2017) was a rather successful one. Titles were approved in all subjects and the company ended the campaign with a 42.5% share of all titles adopted for middle schools, making it the leader in the dispute. In 2014, Somos Educação had only a 28% share in the same program for the same segment.

 

 

Somos Educação’s only focus is the Brazilian market and it has little interaction in the global set so far.

In 2016, the digital catalogue of Saraiva’s imprints began to be distributed in general e-book retailers such as Amazon. Before the acquisition of Saraiva´s publishing companies by Somos Educação, Saraiva titles were only available at Saraiva Bookstores’ website and digital platform, as a strategy to offer exclusive content.

Ática and Scipione, two of Somos Educação’s K12 publishing imprints, have been consistently investing in digital content and digital books. This investment, however, is limited by the constant changes of policies and lack of definition created by the federal government in its main program, the National Textbook Program (PNLD).

 

 

According to publishersweekly.com

 

Mihan (Collect and edit) (wcsa.world)