Fairy is a British brand of washing-up liquid, the manufacturer owned by the American company Procter & Gamble in 1927.
1950 saw the launch of Fairy Liquid by P&G. Manufactured in West Thurrock, Fairy was marketed in a white plastic bottle with green graphics and a red top. Fairy liquid is traditionally green, prompting the well-known advertising jingle "Now hands that do dishes can feel as soft as your face with mild green Fairy Liquid.
The plastic bottle enabled housewives to squirt the green liquid into their sinks, providing satisfying piles of foam. Like many products of the post-war era Fairy’s success was built on the promise of making life easier by taking some of the hard work out of housework.
The Fairy baby on the logo went some way to allay the user that the powerful detergents used to clean their dishes would not leave them with dishwasher’s hands. This message was carried through to advertising where the jingles promised that “hands that do dishes can feel as soft as your face” by using the product.
In 2000 Fairy introduced a new easy grip design made with recyclable PET. The translucent plastic packaging showed how much of the liquid was left and also highlighted the colour as P&G set about introducing new varieties.
According to Statista, Fairy is the best-selling brand of washing up liquids in Great Britain and Spain. In 2018, estimated 20 million consumers in Great Britain and 10.9 million consumers in Spain.
According to Statista; en.wikipedia and packagingnews.co.uk